Internet marketing, also known as web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
Internet marketing or web promotions are a mix of various promotional tools and techniques.
The major parts of these promotional tools & techniques are:-
- SEO Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural/general" or un-paid search results.
- PPC(Pay per click).
- Social Media Optimization.
- Link Exchange and Building.
- SMS Solutions.
- Email Marketing.
- Banner Advertising.
- Social Media Networking.
- Directory Listings.